Impact vs Effort (or cost) – FREE template and handout

How to prioritise your small business activities

Impact vs effort matrix

Free Impact vs Effort (or Cost) matrix and template – no email address required!

One of the biggest challenges for time and resource poor small business owners is prioritising what to do.

Business activities can be prioritised by considering Impact, Effort and Cost where relevant.

These things need to be weighed up against each other so activities can be prioritised.

This can be achieved using an Impact vs Effort/Cost matrix.

The below Impact vs Effort template has been adapted from one of our HOWTO Market My Small Business Course modules (read more about this below).

It includes an automatic scoring system to help you rank your proposed business activities. By downloading or accessing these resources you agree to our Terms of Use.

Free downloads here!

Impact vs effort_SAMPLE    Impact vs effort_TEMPLATE    Impact vs Effort_slides

You can also watch the video below.

Please note: the template here has been taken from the premium Small Business Marketing Plan template which has additional auto population features not available in this free version. The slides and video below refer to the Premium version and its additional functions. However the above version can still be used for any business activities and the method of completing the matrix is almost identical. The handout and video will give you enough context on how to use the attached template.


HOWTOMARKETINGTM is an In Just 5 sister brand, wholly owned by the same company, and specialises in self-paced, online marketing courses for small business owners.

These downloads are a taster of just some of the fantastic tools, handouts, templates, samples and instructional videos you can access by signing up for our self-paced online courses.

Find out more about our course here and access the special offer of $95 AUD for 12 months subscription to the course. 

A full course outline can be accessed here.

You can also watch a free 1 hour introduction training video hereNO EMAIL REGISTRATION REQUIRED!



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Kylie Fennell

I love creating and curating content, strategies and resources that will make your day. I’m a Writer, Marketer, Business Advisor and Trainer with 20 years of industry experience. I'm also a passionate home cook. By far though, my biggest role to date has been (and continues to be) Small Business Owner and Mother.