Market Research and SWOT Analysis – FREE template, handout and video

Do you know your market, strengths & weaknesses?

SWOT analysis and Market Research

Download this free template, handout and tools to research your small business market and know your strengths and weaknesses.

After conducting a competitor analysis for your business it’s a good idea to undertake Market Research.

This means obtaining statistics, data and anecdotal information about the demand for your products or services as well as potential customers and highlight opportunities for niche markets and unique selling points. A handout and video can be found below.

Your competitor analysis and other market research will form the basis of a SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis of your own business.

A SWOT analysis is a simple tool that can provide a snapshot of key issues and opportunities for your business, which can all have an impact on your business. A SWOT template, sample and instructional video can be found below.

Download your FREE template, sample and handout here.

SWOT analysis  SAMPLE  SWOT analysis TEMPLATE   5 Market Research and SWOT_slides

You can also watch the video below.

These handouts and video are an excerpt from one of our HOWTO Market My Small Business Course modules. HOWTOMARKETINGTM is an In Just 5 sister brand, wholly owned by the same company, and specialises in self-paced, online marketing courses for small business owners.

These downloads are a taster of just some of the fantastic tools, handouts, templates, samples and instructional videos you can access by signing up for our self-paced online courses.

Find out more about our course here and access the special offer of $95 AUD for 12 months subscription to the course. 

A full course outline can be accessed here.

You can also watch a free 1 hour introduction training video hereNO EMAIL REGISTRATION REQUIRED! By downloading or accessing these resources you agree to our Terms of Use.

 

 

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Kylie Fennell

I love creating and curating content, strategies and resources that will make your day. I’m a Writer, Marketer, Business Advisor and Trainer with 20 years of industry experience. I'm also a passionate home cook. By far though, my biggest role to date has been (and continues to be) Small Business Owner and Mother.