Graphic Design Basics for Small Business – FREE handouts and tutorial video

Learn the basics of graphic design – No email address required

graphic design for small business

Download these free handouts to find out about logos, visual identity plus more

When it comes to graphic design, nothing beats hiring a professional designer.

However every small business owner can benefit from understanding the basics of design, especially if they choose the DIY route or want to brief a designer.

In these handouts and video we will cover:

  • What is visual identity?
  • Where to start?
  • Brand promise and style
  • Colour theory – the meanings of different colours and colour breakdown
  • Font choice
  • Design options
  • A visual identity guide/style sheet sample.

You may also like to check out our FREE design brief templates – no email address required. By accessing these resources you agree to our Terms of Use.

Download your handouts below.

Visual identity_handout   Visual Identity_slides

You can also watch the instructional video below.

As a final tip, if you’re looking to engage a designer, ask around your network for a recommendation. Alternatively you can try for DIY options, just make sure you check all the terms or conditions. You can also find a designer via Fiverr or Upwork.

The above handouts are an excerpt from one of our HOWTO Market My Small Business Course modules. HOWTOMARKETINGTM is an In Just 5 sister brand, wholly owned by the same company, and specialises in self-paced, online marketing courses for small business owners.

It is a taster of just some of the fantastic tools, handouts, templates, samples and instructional videos you can access by signing up for our self-paced online courses. Find out more about our course here. 



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Kylie Fennell

I love creating and curating content, strategies and resources that will make your day. I’m a Writer, Marketer, Business Advisor and Trainer with 20 years of industry experience. I'm also a passionate home cook. By far though, my biggest role to date has been (and continues to be) Small Business Owner and Mother.