Creating Customer Personas – Why Your Small Business Needs Them

Why Customer Personas are the Best Way to Target Customers

In this video discover:

  • Why customer personas are better than traditional ‘target market’ identification
  • How to create a customer persona.

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Kylie Fennell

I love creating and curating content, strategies and resources that will make your day. I’m a Writer, Marketer, Business Advisor and Trainer with 20 years of industry experience. I'm also a passionate home cook. By far though, my biggest role to date has been (and continues to be) Small Business Owner and Mother.