5 Ways to Position Yourself as an Expert and Thought Leader

Do you want to build your small business profile and be a thought leader?


A great way to raise your personal and small business profile is to position yourself as an expert or thought leader in your field.

The idea of thought leadership may sound unattainable or over the top for small business but it doesn’t have to be.

Here are 5 ways you can position yourself as a thought leader and raise your small business profile.

  1. Award submissions – enter industry or other awards that highlight a project, achievement or approach you use in your business.
  2. Policy submissions – write an article or paper or formally make a submission on key policies that affect your industry.
  3. Speaking opportunities – put yourself forward as an industry spokesperson to media, and seek speaking or panel member opportunities at key events.
  4. Industry groups – look for opportunities to join industry groups, associations, working groups or roundtables.
  5. Think Tanks – are there relevant think tanks or similar groups that you could participate in?

For more detail on each of the above ideas, watch the below video, which is an extract from the HOWTO Market My Small Business Course. See below for more information.

Watch our FREE thought leadership video now – no email address required.


HOWTOMARKETINGTM is an In Just 5 sister brand, wholly owned by the same company, and specialises in self-paced, online marketing courses for small business owners.

This video is a taster of just some of the fantastic tools, handouts, templates, samples and instructional videos you can access by signing up for our self-paced online courses. Find out more about our course here.

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Kylie Fennell

I love creating and curating content, strategies and resources that will make your day. I’m a Writer, Marketer, Business Advisor and Trainer with 20 years of industry experience. I'm also a passionate home cook. By far though, my biggest role to date has been (and continues to be) Small Business Owner and Mother.