5 Types of Direct Marketing For Your Small Business

How can I use direct marketing in my small business?

direct marketing for small business

Direct marketing is a form of advertising or promotion that enables an organisation to communicate straight to the customer. It can be highly effective but it also has a bit of a bad name – not helped by pushy telemarketers and door to door salespeople who sometimes push the legal and social etiquette boundaries.

However it’s possible for small business to get results from direct marketing by keeping it simple and sticking to the rules.

Here are 5 types of direct marketing that your small business may consider using.

  1. Direct mail and email 
  2. Door to door marketing
  3. Leafleting and letterbox dropping
  4. Telemarketing
  5. Mobile/SMS messages

Before you start any form of direct marketing ensure you understand your local laws and regulations such as anti-spam, privacy and do not call/knock rules and legislation.

To find out more about each of the above methods and how to use them, watch the below video, which is an extract from the HOWTO Market My Small Business Course. See below for more information. You may also be interested in these articles and resources on advertising, selling tips and being persuasive.

Watch our FREE direct marketing video now – no email address required.


HOWTOMARKETINGTM is an In Just 5 sister brand, wholly owned by the same company, and specialises in self-paced, online marketing courses for small business owners.

This video is a taster of just some of the fantastic tools, handouts, templates, samples and instructional videos you can access by signing up for our self-paced online courses. Find out more about our course here.

You may also be interested in:

[downloads ids=”358,553″]


Kylie Fennell

I love creating and curating content, strategies and resources that will make your day. I’m a Writer, Marketer, Business Advisor and Trainer with 20 years of industry experience. I'm also a passionate home cook. By far though, my biggest role to date has been (and continues to be) Small Business Owner and Mother.