5 Promotions Your Small Business Can Use

How can I promote my small business?

promotions for small business

Small businesses should always look for new ways to get their name out there.

There are a range of promotional activities or tools you may consider.

Here are 5 small business promotion ideas to help you reach new audiences and promote repeat business.

  1. Giveaways – branded giveaways, free samples
  2. Discounts and rewards – package deals, loyalty cards
  3. Events – launches, open days, market stalls, trade shows/expos, guerilla marketing/ publicity stunts
  4. Joint ventures – cross promotions, referral incentives, sponsorship
  5. Competitions

For more information on each of the above tools watch the below video, which is an extract from the HOWTO Market My Small Business Course.

Watch our FREE promotions for small business video now – no email address required.


HOWTOMARKETINGTM is an In Just 5 sister brand, wholly owned by the same company, and specialises in self-paced, online marketing courses for small business owners.

This video is a taster of just some of the fantastic tools, handouts, templates, samples and instructional videos you can access by signing up for our self-paced online courses. Find out more about our course here.


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Kylie Fennell

I love creating and curating content, strategies and resources that will make your day. I’m a Writer, Marketer, Business Advisor and Trainer with 20 years of industry experience. I'm also a passionate home cook. By far though, my biggest role to date has been (and continues to be) Small Business Owner and Mother.