Marketing Tools – HOW TO KIT– Handout, Template & Video

Discover what marketing tools to use, when and how to use them, and who to use them for?

Marcomms matrix

Identify the best marketing and communication tools for your different customers and map them out in this matrix with built-in prompts.

This product includes:

  • A marketing and communication matrix guide in handout form
  • A marketing and communication matrix instructional video
  • A marketing and communication tools matrix template with built-in prompts and reference list of marketing tools to choose from
  • A marketing and communication tools matrix sample.

Topics covered include:

  • Prompt questions to identify appropriate marketing and communication tools for your business
  • Marketing and communication tools and tactics categories
  • The sales cycle and which tactics are best for each stage of the cycle.

Purchase this product via secure PayPal payment Below for just $9.95!

This product is an excerpt from one of our HOWTO Market My Small Business Course modules. HOWTOMARKETINGTM is an In Just 5 sister brand, wholly owned by the same company, and specialises in self-paced, online marketing courses for small business owners.

This product is a taster of just some of the fantastic tools, handouts, templates, samples and instructional videos you can access by signing up for our self-paced online courses. Find out more about our course here.  Once you have selected a purchase you’ll be redirected to our PayPal checkout under the account My PR Plus (our registered business that wholly owns our HOW TO Marketing product and sister site of By downloading or accessing these resources you agree to our Terms of Use.


Please note: this template has been taken from the comprehensive Small Business Marketing Plan template which has some additional auto population features not available in this download. The slides and video you purchase provide instructions for using the download when using the  Small Business Marketing Plan template but the method of completing this matrix is almost identical. The handout and video will give you enough context on how to use the matrix.

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Kylie Fennell

I love creating and curating content, strategies and resources that will make your day. I’m a Writer, Marketer, Business Advisor and Trainer with 20 years of industry experience. I'm also a passionate home cook. By far though, my biggest role to date has been (and continues to be) Small Business Owner and Mother.